Job Description

Job Description: Integrated Media Lead - Fat Earth 

Role Type: Full-Time
Reports To: Director of Growth (Fat Earth)
Location: Remote / Hybrid (with availability for client meetings and collaboration sessions)

Role Overview: 

Fat Earth, a performance marketing agency specializing in media buying, lifecycle marketing, and performance creative, was acquired by Red Antler in 2024 to strengthen the combined offering of brand and growth expertise.

Red Antler is renowned for building category-defining brands through strategy, design, and storytelling, while Fat Earth brings deep channel, performance, and data-driven marketing capabilities.

The Integrated Media Lead will act as Fat Earth's primary liaison to Red Antler, operating at the intersection of both agencies to ensure our partnership delivers collaborative value to shared clients. This role is responsible for embedding growth strategy and channel execution into Red Antler-led engagements from the very beginning.

By aligning workflows, surfacing new opportunities, and activating Fat Earth's internal resources, the Integrated Media Lead ensures clients experience the full value of an integrated brand and performance solution — delivering not only breakthrough creative, but also scalable business outcomes.

Key Responsibilities

Collaboration & Project Integration

• As part of the Fat Earth Growth Team (Paid Media), you will work closely with Red Antler's New Business, Client Director, and Strategy teams to evaluate all incoming Red Antler scopes of work, surfacing strategic client recommendations, risks to Red Antler, and opportunities to Fat Earth. 
• For each selected Red Antler Client / SOW, you will be responsible for articulating to both teams:
  • Where Red Antler may have unaddressed considerations regarding the implications of performance marketing needs.
  • Where there are opportunities to strengthen the impact of Red Antler's work by leveraging Fat Earth's performance marketing acumen (ie. Measurement and Analytics, Media Planning, eCommerce, Performance Marketing, and Creative best practices) 
  • Where there are immediate and long-tail opportunities for Fat Earth to assist these clients in the execution of their performance strategies.
• Work with project managers from both agencies to define workflows, critical paths, and integration points to ensure Fat Earth's contributions work within Red Antler timelines.
• This is a highly-collaborative role that will require you to work on complex client strategies which are supported by a diverse suite of industry experts. 

Internal Resource Coordination

• Lead Fat Earth's involvement in projects by identifying, recruiting, and briefing the right Fat Earth team members (media buyers, creative strategists, lifecycle specialists, data analysts, etc.).
• Manage internal timelines and deliverable expectations to align with Red Antler's critical milestones.

Execution & Strategic Contribution

• Conduct light audits personally, including creative performance snapshots, competitive analysis, media planning and strategic growth audits.
• Build complex marketing strategies that include media plans, budgets, forecasts, and defined client outcomes. When approved by clients, these strategies will be handed off to Fat Earth teams for delivery and execution.
• Support both teams as a client-facing consultant in calls, explaining Fat Earth's deliverables, rationale, and insights with authority.
• Contribute to tactical creative briefs, channel strategy recommendations, and media planning discussions.

Business Development Support (as bandwidth allows)

• Assist in the development and delivery of audits for prospective clients.
• Collaborate with leadership on proposal development, pitch participation, and growth strategy for Fat Earth new business.

Qualifications & Skills

Required

• 5+ years agency experience in performance marketing, growth strategy, or integrated marketing strategy roles.
• Proven ability to translate data and insights into actionable creative and media strategies.
• Strong client-facing communication skills — comfortable leading discussions with executive stakeholders.
• Experience managing cross-functional teams and workflows in fast-paced environments.
• High organizational rigor, with the ability to manage multiple concurrent projects and tight timelines.
• The candidate must be highly-knowledgeable in the following Performance and Advertising disciplines: 
  • Paid Search and Paid Social (Meta, Google, TikTok etc..)
  • Traditional advertising channels including TV, OOH, Podcast, Radio, Direct Mail
  • eCommerce and B2B customer acquisition funnels
  • Lifecycle Marketing (Email, SMS, Subscription, Loyalty) 
  • Performance Creative best practices (both branded and direct response) 
• The candidate must also have at least some experience with Brand Strategy and Comms Planning

Preferred

• Familiarity with Agile methodology and sprint-based workflows.
• Understanding of brand marketing and performance creative testing.
• Prior experience in agency collaboration or cross-agency partnerships.
• Based in New York City is preferred

What Success Looks Like for You:  

• You consistently spot opportunities in project kickoffs where Fat Earth can add meaningful value.
• Red Antler Client Directors, Strategists and Project Managers view you as a trusted partner who keeps workflows smooth and timelines on track.
• Internal Fat Earth teams feel well-briefed, supported, and able to deliver their best work because of your coordination.
• Clients see you as a confident, strategic consultant who brings clarity and actionable insights to every conversation.
• Your ability to translate data into creative and channel strategies helps clients scale faster and smarter.
• Over time, you're recognized as the connective force that makes the Red Antler + Fat Earth partnership seamless and indispensable.

Why This Role Matters:

The integration of Red Antler and Fat Earth in 2024 created a unique opportunity to deliver both world-class brand building and best-in-class performance marketing under one roof. Clients no longer need to choose between breakthrough creative and measurable growth — together, we bring both.

The Integrated Media Lead is the key to unlocking that promise. By embedding performance insights, channel strategy, and tactical execution into Red Antler's brand and creative process, this role ensures every engagement is set up not just for launch, but for long-term scale. Acting as the connective tissue between the two agencies, the Integrated Media Lead helps clients realize the full value of our partnership: brand clarity, creative excellence, and the performance discipline required to grow faster and smarter.

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